PRESS · RELEASE
Press Release
Public launch — May 28, 2026. Embargoed until 6 AM EST.
PRINT TO PDF →OyPizza Press Release — May 28, 2026
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FOR IMMEDIATE RELEASE
May 28, 2026 · New York, NY
EMBARGOED until 6:00 AM EST May 28, 2026.
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OyPizza Launches as Community-Built Celebration Food Brand
First 1,000 Founders Become Permanent Brand Co-Members; Manhattan Kitchen-and-Stage Venue Opening Spring 2027
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NEW YORK, NY — OyPizza, a multicultural celebration food brand, launches publicly today at oypizza.com with eighteen items in its founding catalog spanning fifteen-plus cultures and a community-built brand model that names its first 1,000 customers as permanent Founders.
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"Holiday food, every culture, every day" is the brand's stated thesis. The catalog includes Jewish sufganiyot and hamentashen, Mexican pan de muerto, Chinese mooncake, Italian panettone, Caribbean black cake, Indian jalebi, Japanese mochi, Russian kulich, German stollen, Levantine maamoul, Norwegian kransekake, British hot cross buns, Swedish pepparkakor, Finnish joulutorttu, and Turkish/Greek baklava — selected for cultural significance, NYC/NJ artisan availability, and ship-readiness for late-2026 commerce launch.
OyPizza's distinguishing feature is its Founder model. The first 1,000 people who sign up become permanent named Founders with public badges visible across all community interactions. Founders receive voting weight on menu decisions, first-window access to commerce when it ships, and first invitations to the Manhattan venue when it opens Spring 2027.
"Most brands hide their first thousand customers and give them a discount," said the OyPizza founding team. "We're naming ours. When you become Founder #247, that badge stays. The brand was built with you, in public."
The brand has shipped a public Cultural Sensitivity Statement detailing its five-tier framework for cultural editorial work — Tier 1 (owner culture, self-authored) through Tier 5 (indigenous/sacred, deferred entirely). At launch, eight cultural stories appear in catalog modals, three of them by paid food writers from the cultures featured.
OyPizza is the food chapter of a multi-format JEWISH franchise developed by composer/producer Walter J. Kin (RIGLI). The franchise spans music (an 8-year Russian-language Jewish music catalog with 9.7 million streams across YouTube, Spotify, Apple Music, and LANDR, in active collaboration with Russian poet Olga Anikina), theater (Jewish, the Musical — stage production in development), film (JEWISH feature treatment), and television (JEWISH limited series bible).
The brand operates as Rigli Publishing under Walter J. Kin, founder, who is a member of The Dramatists Guild of America.
About OyPizza
About OyPizza
OyPizza is a multicultural celebration food brand launching May 28, 2026 at oypizza.com. The brand curates holiday food from 15+ cultures — Jewish sufganiyot, Mexican pan de muerto, Chinese mooncake, Italian panettone, Indian jalebi, and 13 others — sourced from real NYC/NJ artisan makers. Distinguishing feature: the first 1,000 customers become permanent named Founders with public badges visible across community interactions, voting weight on menu decisions, and first-window access when commerce opens late 2026. Manhattan venue opens Spring 2027. Founded by composer/producer Walter J. Kin (Rigli Publishing, Dramatists Guild of America member). Press: press@oypizza.com.
Press Contact
Press Contact
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EMBARGOED until 6:00 AM EST May 28, 2026 — Please honor embargo.