Press

OyPizza is a multicultural celebration food brand. Holiday food from every culture, every day — curated and shipped in baskets named with a Jewish wink. Founded 2026 in New York City by Walter J. Kin (Rigli Publishing, Dramatists Guild). The site launches publicly May 28, 2026; commerce opens late 2026; a Manhattan kitchen-and-stage venue opens Spring 2027. The catalog launches with 18 items representing 15+ cultures. The first 1,000 customers become permanent named Founders, with a forever badge, first basket access, and a louder vote in what the brand becomes. Motto: "Is it Jewish? – Naaah..."

Brand: OyPizza
Operator: Rigli Publishing
Public launch: May 28, 2026
Commerce opens: Late 2026
Manhattan venue: Spring 2027
Launch catalog: 18 items, 15+ cultures
Founder 1000 model: Permanent badge for first 1,000 customers
Founder counter (April 28, 2026): 688 spots remaining
Founded by: Walter J. Kin · Rigli Publishing · Dramatists Guild
Music chapter: 9.7M+ streams across platforms over 8 years

1. "Holiday food. Every culture. Every day."

2. "What if Jewish-named food wasn't only for Jewish moments?"

3. "The Jewish twist is the brand voice. The food is the world."

4. "We are a community building a brand — not a brand pretending to have a community."

5. "A brand built by 1,000 people in public is harder to fake than one built by a marketing team in a boardroom."

6. "The motto is 'Is it Jewish? – Naaah…' because the answer is kind of, and also no, and also that's the wrong question."

7. "The right question is whether it's worth celebrating. If it is, it belongs."

8. "The Jewish brand voice wraps the catalog. It doesn't claim the catalog."

9. "We wrote down our cultural sensitivity standards before our first basket shipped."

10. "Speed of correction matters more than speed of defense."

11. "The first 1,000 customers become Founders. The badge stays forever."

12. "A boardroom can launch a food brand in six months. A community-built brand takes a thousand humans first."