ABOUT · FOUNDING DOCUMENT
Why We Exist
Holiday food from every culture, with a Jewish twist.
OyPizza in our own words — what we are, why we exist, what we are not.
STAY IN THE LOOP →1 · The Question
It started with one question.
What if Jewish-named food wasn't only for Jewish moments?
Mooncakes for Mid-Autumn. Panettone for Christmas. Sufganiyot for Hanukkah. Halva on a Tuesday. Every culture has the food it celebrates with — and most of those foods never end up on the same shelf.
We thought they should.
2 · The Brand
Holiday food. Every culture. Every day.
OyPizza is a multicultural celebration food brand. We curate the foods cultures celebrate with — and we ship them in baskets named with a Jewish wink. MazalTov. Has Talent. Hutzpa Sauce.
The Jewish twist is the brand voice. The food is the world.
Our motto is "Is it Jewish? – Naaah..." because the answer is: kind of, and also no, and also that's the wrong question. The right question is whether it's something worth celebrating. If it is, it belongs.
3 · What We Are Not
Three things we want to be honest about.
We are not a kosher certification. We are not a religious organization. We are not the arbiter of what is or isn't Jewish food. We use Jewish humor and Jewish-coded names because that's the founder's voice — not because we're claiming authority over a tradition.
We are not appropriating cultures. When we sell mooncakes, we partner with people who make mooncakes. When we sell halva, we source from halva makers. The Jewish brand voice wraps the catalog. It doesn't claim the catalog.
We are not a restaurant chain pretending to be a community. We are a community building a brand. Submissions become products. Votes shape the menu. We mean it.
4 · Why Now
Starting now, growing as we go.
We're building a celebration food brand. We're starting now, growing as we go. The first people who care will be a part of how this becomes whatever it becomes. There's no exact date and no rush.
5 · The Music That Started Everything
A longer creative arc.
OyPizza is the food chapter of a longer creative arc that includes music. RIGLI's Jewish songs project (started 2017) brought together listeners across many cultures and languages — connection through art across boundaries.
OyPizza is the question of what celebration tastes like across the same boundaries.
6 · Our Standards
We wrote down our rules before our first basket shipped.
Multicultural celebration is a thing you can do well or do badly. We wrote down our standard for which celebrations we represent ourselves, which we partner for, and which we don't touch.
It's public. We expect to be held to it.
7 · What We're Building
A celebration food brand, in public.
We're building a celebration food brand that explores holiday food across cultures. The site exists. The community is opening. The rest will come as it makes sense.