Is it Jewish? Naaah...
Latkes in July
Why not?
Your favorite festive food, even when the holiday is over. A little tradition. A little Hutzpa. A seat for everyone.
Food concepts for a future menu. Online orders are not open.
Welcome to the food lab
Big ideas. A little Hutzpa
Old favorites, unexpected twists.
Explore six starting points for our future table.
Akol Beseder
Golden latkes. An everyday celebration.
Explore the idea
OyPizza
A New York slice with a deli soul.
Explore the idea
LamaLo
Many little bites. One very happy table.
Explore the idea
MazzaPunk
Chocolate, crunch and a rebellious streak.
Explore the idea
PastramiOrigami
Deli comfort, folded into an adventure.
Explore the idea
SababaYo
Big burger energy. Bring your people.
Explore the ideaA food lab, not an operating menu. Recipes, ingredients, pricing and availability will be confirmed before orders open.
Your appetite has a personality
What’s your kind of Hutzpa?
Three playful choices. One food-concept match. No account needed.
The food passport
Every bite
has a story
A memory, a celebration, a reason to gather. Meet the traditions behind the foods we love.
Explore food stories
Chinese · Mid-AutumnMooncakes & togetherness
Discover the tradition behind the treat
Italian · ChristmasA slice of celebration
Discover the tradition behind panettone
Combo Match · SababaYo
The Happy Chaos
Big burger energy, a generous spirit and plenty to talk about. Challah burger, falafel tacos, stacked warm pastrami & Hutzpa sauce.
Food concept, not an operating menu. Playing loads YouTube.
Oy Pizza
RIGLI · Soundtrack
Good food starts a conversation
There’s a seat
with your name on it
Help imagine a future table full of the foods you miss. Follow the first bites and tell us what you crave.
Get a seat at the future table
Occasional updates when something real is ready.
RIGLI · Holiday soundtrack
New Year on Times Square
A song for the festive moments we carry into every day.
Discover the songA few things before the first bite
Can I order food now?
Not yet. We are exploring food concepts and building a community before opening orders. Final dishes, pricing, delivery areas and timing will be announced when ready.
Is OyPizza just about pizza?
Pizza is one possible item. Our idea is bigger: favorite festive dishes and snacks, from different traditions, enjoyed throughout the year.
Is OyPizza a kosher establishment?
OyPizza is not planned as a kosher establishment. Ingredients, preparation and dietary information must be confirmed for each future dish. A name or tradition is not a dietary guarantee.
Can I share a food idea?
Visit our community page for ways to participate. Public posting, likes and comments are not open yet. Ideas are welcome for consideration, without a promised individual reply or inclusion in a future menu.