OyPizza Fact Sheet
1 · Brand Identity
Brand Identity
Brand: OyPizza
Tagline: Holiday food. Every culture. Every day.
Motto: "Is it Jewish? – Naaah..."
Thesis: "Cute Jewish McDonald's, but built by you."
Operator: Rigli Publishing (DBA of Double Sign LLC)
Founded: 2026, New York City
Site: oypizza.com
2 · Launch Timeline
Launch Timeline
Site public launch: May 28, 2026
Commerce launch: Late 2026 (basket orders open)
Manhattan kitchen-and-stage venue: Spring 2027
3 · Catalog
Catalog
18 items at launch · 15+ cultures represented · sourced from real NYC/NJ artisan makers.
Featured items: Sufganiyot (Jewish), Pan de Muerto (Mexican), Mooncake (Chinese), Halva (Levantine), Hot Cross Buns (British), Stollen (German), Mochi (Japanese), Panettone (Italian), Hamentashen (Jewish), Latkes (Jewish), Baklava (Turkish/Greek), Kulich (Russian), Black Cake (Caribbean), Jalebi (Indian), Joulutorttu (Finnish), Kransekake (Norwegian), Pepparkakor (Swedish), Maamoul (Levantine).
4 · Founder 1000 Model
Founder 1000 Model
Permanent badge for first 1,000 customers.
Founder counter (April 28, 2026): 688 spots remaining.
Founder benefits: voting weight on menu decisions, first-window commerce access, Manhattan venue first invitation.
No purchase required, no time limit. Badge is non-transferable, non-financial.
5 · JEWISH Multi-Format Franchise
JEWISH Multi-Format Franchise
OyPizza is the food chapter of a multi-format JEWISH franchise:
Music (live): 9.7M+ streams across YouTube, Spotify, Apple Music, and LANDR over 8 years.
Music: Jewish, the Musical (3 albums released 2025) plus a Russian-language Jewish songs catalog.
Theater: Jewish, the Musical stage production (in development).
Film: JEWISH feature film (treatment phase).
TV: JEWISH limited series bible.
Food: OyPizza brand (this site).
Future: Manhattan venue (2027) — celebration café with year-round cultural events.
6 · Cultural Standards
Cultural Standards
Public T1–T5 cultural sensitivity framework (Tier 1: lived/owner-authored through Tier 5: deferred entirely).
8 cultural stories at launch: 5 owner-authored Jewish; 3 by paid food writers from cultures featured. Bylines visible on every story.
Corrections: corrections@oypizza.com
7 · Founder
Founder
Walter J. Kin — Rigli Publishing.
Member of The Dramatists Guild of America.
8-year music project with Russian poet Olga Anikina — 52 songs commissioned 2017–2026.
Note: Founder is media-shy. A brand voice spokesperson is available for press inquiries — request through press@oypizza.com.
8 · Press Contact
Press Contact
Email: press@oypizza.com (24-hour response on weekdays)
Site: oypizza.com/press
Last updated: April 28, 2026